We tested it on 10,000 SERPs scaled to iPhone X and Google Pixel screen sizes. On mobile screens, in particular, featured snippets tend to take up 50% or more of the screen Their prominence in Google can be an indicator of brand authority, which can bode well for the way users see you, too. Example of a Featured Snippetįeatured snippets put your website at the top of the SERP and make it much more clickable, whether on mobile or desktop (91% of the keywords in our dataset had featured snippets on both).
The viewer can click on the answer in the featured snippet to learn more on the website itself. It features text or video from a website that aims to directly answer the search query. Key Takeaways of the Studyīefore we get into the grit of it, here’s a quick summary of our key findings: What are Featured Snippets and Why do They Matter? What is a Featured Snippet?Ī featured snippet is a dedicated section of selected content located at or near the top of a Google SERP. We then took a subset of 1 million random SERPs with featured snippets, and analyzed it to uncover patterns and insights that will help us all create better optimized content for earning featured snippets. We revealed that approximately 79% of SERPs have the same domains in featured snippets on both desktop and mobile in these data. The share of mobile search traffic is only growing and Google knows it and To focus the research, we isolated and studied mobile data for 2 main reasons: Semrush and Brado analyzed what percentage of keywords generate featured snippets in the Organic Research database (covering 46.1 million keywords on mobile, and 160 million keywords on desktop in the U.S.). The Methodology of Our Featured Snippets Study
What are Featured Snippets and Why do They Matter?.The Methodology of Our Featured Snippets Study.
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